Seed Merit Definition & Explanation

Seed merit is the 'boost' / traffic surge that social media algorithms give you when you are early to a trend or any sort of topic that is taking off.

What is Seed Merit? 

Seed merit is the 'boost' / traffic surge that social media algorithms give you when you are early to a trend or any sort of topic that is taking off.

Let’s say you were one of the first people to make a video on ‘portable bathtubs’ (just a made up topic for the sake of example), now let’s say ‘portable bathtubs’ become a huge thing and everyone is talking about it.

Since you made a video about it before it was trending, social media algorithms will have a tendency to push that video more, and all other videos you create about the topic.

This can result in astronomical levels of traffic if you caught something very early. Many multi-million dollar businesses can attribute a majority of their success thanks to the initial traffic they got by being early. 

The Seed merit traffic surge can come from many sources:

1. From SERPs of different social media platforms, especially google’s one. 

2. From the main homepages of social media platforms

3. From Hashtags

4. 'Original' on tiktok sounds

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