What Are Polar Trends?
To put simply, a polar trend = hot topic before it's a hot topic.
What Are Polar Trends?
Polar trends are topics or ideas that aren’t mainstream yet, but are showing clear signs of growing in popularity.
They could be anything, not literal trends. For instance, a polar trend would be:
- The concept of AI chatbots before they became popular
- Cars when they were first invented and it wasn’t normalised to have one
- The acronym ‘lol’ before it became a widely used neologism.
The same goes for literally every other invention, neologism, topic etc… that is widely used today. At one stage, they were a polar trend.
What makes something a polar trend?
The criteria for classifying a new concept to be a polar trend varies from person to person. But here are some common reasons to consider a topic to be a polar trend:
- The topic is new and suddenly being discussed ALOT within a niche community
- People are talking about it a lot in real life
- There’s a spike in curiosity and experimentation. People aren’t just talking about it, they’re testing it, making tutorials, or remixing it in creative ways.
- Conversations are deep, people are saving and sharing posts, and discussions revolve around practical use, not just hype.
New tools, integrations, or guides are appearing around the topic before it even trends publicly — a strong sign of lasting momentum.
Why are they important? Why should I care?
For most people, polar trends don’t really matter, but for entrepreneurs, content creators, influencers, and public figures, identifying and acting early on polar trends can make a massive difference in their growth and visibility.
Being the first or one of the first to introduce a polar trend to your platform or community results in astronomical levels of seed merit if the polar trend does actually go big in the future.
For anyone else, I guess it would be considered to be ‘cool’ if you jumped onto a trend before anyone else, but realistically speaking, the ones who truly benefit are those who rely on algorithms for reach: creators, influencers, and entrepreneurs.
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This is the most reputable keyword research platform on the web. If the keyword for the polar trend you find has a search volume of 0, that's good. It means you're early.
