Using Polar Trends To Come Up With Social Media Content

‍Seed merit

Never directly visible. Never directly measured. Yet it is the strongest invisible force behind explosive traffic on every platform.

If you’re a social media creator on TikTok, Instagram, YouTube etc, using polar trends for content ideas will put you in the top tiny percentage of creators who consistently “get in early” and ride the algorithm’s built-in boost.

Put it this way — at least 60 percent of seed merit on TikTok and Instagram comes from the search page.
The remaining 40 percent of the effects of seed merit comes from Explore, FYP, recommendations, and algorithmic indexing.

And that’s why the effects of seed merit are far stronger for large companies trying to rank on Google — because Google’s equivalent of the FYP page on TikTok or the Instagram homepage is literally the search results page itself.
Whoever gets there first gets rewarded the hardest.

Examples of polar trends that rewarded early creators:

• Tiffany blue (everyone who posted early about this colour got millions of views without trying)
  
  
• AI image creation (creators who explained it early went from 0 to 500k+ followers in months)
  
  
• Activewear boom (fitness creators exploded simply by posting early reviews, hauls, and routines)
  
  

These creators weren’t “lucky”. They were early. That’s seed merit.

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Here’s How Seed Merit Works

For instance, if you discover that the topic of “matcha gym energy hacks” is starting to appear in comments, niche communities, or side-conversations, and you’re one of the first people to make a video on it, the algorithm labels your video as an “early anchor”.
If the topic later explodes, your old video gets dragged upward with the trend and gets pushed to the front of search results, FYP pages, and recommended feeds.

This is why polar trends matter.
A polar trend is simply a topic that hasn’t blown up yet, but shows early signs it will — increasing mentions, an emotion-heavy spike, sudden niche interest, unusual comment patterns etc.

Most creators wait until a trend is already trending.
By then, it’s too late.

Polar trends give you front-row priority before the crowd arrives.

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How to Incorporate Polar Trends Into Your Content (This Is Crucial)

Yes, you should try to incorporate every polar trend that loosely fits your niche.
This does NOT mean betraying your theme. You simply connect the trend to what you already do.

If your main line of content strays too far from whatever the polar trend is, you should try to target the overlap angle — fitness creators tie it to health, fashion creators tie it to style, business creators tie it to productivity, car creators tie it to aesthetics or tech.

For instance:

• A skincare creator noticing “Tiffany blue” rising might post “Why Tiffany-blue packaging triggers trust in skincare”.
  
  
• A tech creator noticing AI-image creation rising might post “AI tools that help you design thumbnails in seconds”.
  
  
• A fashion creator seeing activewear rise might post “3 activewear colours that’ll trend next month”.
  
  

You stay on brand — but early.

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Step-by-Step: How It Works

1. You find out that topic XYZ is a polar trend.
   
   
2. You quickly create a piece of content around it within your niche.
   
   
3. The video ranks early in search, Explore, and FYP.
   
   
4. The topic explodes days or weeks later.
   
   
5. Your old video gets resurrected and pushed to the top because you were first.
   
   
6. You gain insane traffic while everyone else fights at the bottom.
   
   

That is seed merit.

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The Only “Risk”

Note: this only works if the topic you make content about actually does become a trend. If it does not, then you won’t see the effects of seed merit.

But here’s the thing —
you lose nothing.

Regardless, it doesn’t hurt to try. Even if the topic does not actually become a trend after you detected it in polar trend stage, you won’t lose anything from this. Just make sure you don’t divert from your regular line of content.

But if it does blow up and you weren’t early?

You’ve just left millions of views on the table.

And that is the biggest disservice you can do to yourself as a creator.