Polar Sharking - What Is It And How To Do It
Polar sharking is the practice of creating social media content which incorporates a future hot topic during or before the polar trend stage. This results in immense amounts of seed merit if the polar trend does eventually become more popular in the future.
What is polar sharking?
Polar sharking refers to a social media growth method that involves making content about or incoorporating polar trends, allowing you to be one of the first to capitalise on the seed merit from that topic.
What are polar trends?
Polar trends are basically any niche topic that has potential to become a mainstream trend.
Polar trends can literally be ANYTHING. From new jargon, to literal social media trends.
If that’s too hard to understand, put it this way - Polar trends are ‘warm’ topics. They’re not hot (trending) but they’re not cold (Dormant)
At the polar trend stage, they will have little to no search traffic or popularity - which is a good. It means you’re early (if the polar trend does become trending later on).
Polar sharking is a common and widely accepted growth strategy used by entrepreneurs and social media creators to grow faster.
In some cases, the practice of polar sharking is frowned upon when done incorrectly. This is usually when businesses try to force polar trends or live trends into their business, or social media creators try to force polar trends into their line of content, even if the polar trend in question is in an incompatible niche.
While there are many instances of polar sharking done well (just open the internet and you’ll see), there are the occasions where people and brands try to force polar trends into their work and face the negative outcomes. Here’s a perfect example of this where Pizza hut tries to force Matcha into their brand:
Polar sharking method:
- Find a polar trend
- Incorporate it into your content.
- Hope the polar trend becomes an actual trend….and hope that you actually were early to it! If those 2 are true, then enjoy the traffic surge!
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This is the most reputable keyword research platform on the web. If the keyword for the polar trend you find has a search volume of 0, that's good. It means you're early.
