Polar Sharking - What Is It And How To Do It

What is polar sharking?

Polar sharking refers to a growth method that involves making content around polar trends, allowing you to be one of the first to capitalise on the seed merit from that trend.

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What are polar trends?

Polar trends are basically any niche topic that has potential to become a mainstream trend.

Polar trends can literally be ANYTHING. From new jargon, to literal social media trends. 

If that’s too hard to understand, put it this way - Polar trends are ‘warm’ topics. They’re not hot (trending) but they’re not cold (Dormant)

At the polar trend stage, they will have little to no search traffic or popularity - which is a good. It means you’re early (if the polar trend does become trending later on). 

Polar sharking is a common and widely accepted growth strategy used by entrepreneurs and social media creators to grow faster.

In some cases, the practice of polar sharking is frowned upon when done incorrectly. This is usually when businesses try to force polar trends or live trends into their business, or social media creators try to force polar trends into their line of content, even if the polar trend in question is in an incompatible niche. 

While there are many instances of polar sharking done well (just open the internet and you’ll see), there are the occasions where people and brands try to force polar trends into their work and face the negative outcomes. Here’s a perfect example of this where Pizza hut tries to force Matcha into their brand:

https://www.reddit.com/r/StupidFood/comments/1nvxtf7/i_mean_matchacrusted_stuffedcrust_pizza_is_pretty/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button 

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Polar sharking method:

1. Find a polar trend

2. Incorporate it into your content.

• For entrepreneurs
• For SEO marketers
• For social media creators

3. Hope the polar trend becomes an actual trend….and hope that you actually were early to it! If those 2 are true, then enjoy the traffic surge!